We’re honoured that our work on trying to raise awareness about rapid shark extinction has been used in this documentary. Check it out as Osbourne (a shark) is taken out of captive recovery and put back into the sea to swim with all his shark mates. Now that’s what I call a happy ending!

Check out this campaign video on raising shark finning awareness. Volunteers outlined 2,500 sharks in their parking lots. This symbolizes the number of sharks that we are loosing every 30 minutes. The video also features the artwork of visual artist, Jim Gundlach.

Sharks have been presented as monsters and brainless killing machines by one of the most influential industries for too long, namely, the media. No wonder the majority of people around the whole don’t care about the fast-paced slaughter of sharks. Too many simply don’t realize how big a role they play in maintaining the balance [...]

Open up not just your eyes but also your minds in order to raise awareness about what shark finning really entails. Planet 100 gives us an everything you need to know guide about this serious matter which threatens not just the shark species and the marine environment but also us, humans.

First we kill the land then we kill the sea. Will we only be happy when we return to living in caves deep underground? Maybe, cause that’s the way we’re headed. Goodbye Apex predator, kings of the seas. You kept the global marine eco-system in balance for millions of years until we came along and [...]

As an apex predator sharks play vital role in keeping the balance of the marine ecosystem. Millions of sharks are being hunted for a very minute part of their body, namely their fin. With their rapid disappearance, the marine ecosystem will surely collapse including the important food that many communities depend on for survival. Don’t [...]