If you look at the life of a professional surfer we see an ‘idol’ created in part by the marketing team of his/her sponsor. Are the sponsors intensions matched by the surfer and his/her fans or is he/she told to say what the fans want to hear? For me it seems like the sponsor will [...]
Surfing & Uni Life the Grahamstown Way
The weekly Murray ‘Muzz’ Forbes guest post column all the way from Grahamstown, S.A. This week Muzz falls ill, can’t get out on the water and so takes us through his weekly drinking regimen. Which makes me wonder, was he ill or just hungover? I leave you to decide. Well so far the winter has [...]
Branding, Extreme Sports and the Marine Environment
He’s bold, he’s back and he’s on the attack; It’s the weekly Murray Forbes guest post column all the way from Grahams Town, S.A. Ever since the sport of surfing went pro it has been evolving and changing to match the needs and wants of the industry and fans. Adrenaline fuelled episodes of ‘men’ surfing [...]
Perfect Day
Straight off the beach and onto your screen, it’s the always excellent Murray Forbes guest post column all the way from Grahams Town, S.A. The Dude Abides Sometimes the best days in the water are not even on your board. I mean to take nothing away from riding the perfect face or the biggest wave, [...]
