Check out this campaign video on raising shark finning awareness. Volunteers outlined 2,500 sharks in their parking lots. This symbolizes the number of sharks that we are loosing every 30 minutes. The video also features the artwork of visual artist, Jim Gundlach.

First we kill the land then we kill the sea. Will we only be happy when we return to living in caves deep underground? Maybe, cause that’s the way we’re headed. Goodbye Apex predator, kings of the seas. You kept the global marine eco-system in balance for millions of years until we came along and [...]

Check out Bart Lukasik’s contribution to Project’s Aware Big Shark Shoutout 2012. The whole purpose of the campaign is to raise awareness of the on going latest threats that sharks are facing. Such an important campaign and something I hope all surfers will think about helping to spread the word about.

Ocean lovers everywhere, we are at crisis point. The top predator species in the food chain of our oceans is being hunted to extinction. Some shark specie populations are estimated to have declined by over 99% since the 1970′s! The repercussions for marine eco-systems are dramatic and have devastating consequences down the food chain. To [...]

Take a look at this shocking video about the truth about shark finning which is caused by the most ruthless predator on earth – man. This video was taken on the shores of Southeast Asia. It depicts what currently is happening to the shark population there. Sad but true.