Check out this campaign video on raising shark finning awareness. Volunteers outlined 2,500 sharks in their parking lots. This symbolizes the number of sharks that we are loosing every 30 minutes. The video also features the artwork of visual artist, Jim Gundlach.

Sharks have been presented as monsters and brainless killing machines by one of the most influential industries for too long, namely, the media. No wonder the majority of people around the whole don’t care about the fast-paced slaughter of sharks. Too many simply don’t realize how big a role they play in maintaining the balance [...]

Open up not just your eyes but also your minds in order to raise awareness about what shark finning really entails. Planet 100 gives us an everything you need to know guide about this serious matter which threatens not just the shark species and the marine environment but also us, humans.

As an apex predator sharks play vital role in keeping the balance of the marine ecosystem. Millions of sharks are being hunted for a very minute part of their body, namely their fin. With their rapid disappearance, the marine ecosystem will surely collapse including the important food that many communities depend on for survival. Don’t [...]

Check out Bart Lukasik’s contribution to Project’s Aware Big Shark Shoutout 2012. The whole purpose of the campaign is to raise awareness of the on going latest threats that sharks are facing. Such an important campaign and something I hope all surfers will think about helping to spread the word about.

Check out this post from the Wicked Diving group as they share a very sad video of what really happens during shark finning. You’ve seen lots of footage about the large scale effects of shark finning, now it’s time to show you the small scale effects on the shark population. Shockingly sad.